Creative Conscious Awards competition brief. 2015.
Interactive Recycling hopes to promote greater engagement in the waste disposal process, encouraging a change in attitude towards the use of recycling systems, to counter act the negative outputs of our highly consumer society and largely throw away culture.
The use of classic games, fun and friendly visuals looks to break down the barrier that recycling is a chore, as well as providing a source of entertainment and conversation starter within society. The games focus around recycling Cans in the giant “Connect 4” game, Plastic at the Bullseye and Food in the Worm Farm.
We as a consumer society, use resources at an alarming rate - according to the WWF the United Kingdom alone uses three times the planets natural resources. Global Warming and how it has potential to drastically affect everyone is a widely known issue, however a study by National Geographic shows, those in countries that use the most of the world’s resources feel the least amount of guilt towards doing so, along with this in 2014, 52% of Britons felt that Global Warming presented little threat to them and in the USA a figure of 60%. With these kinds of attitudes it is imperative to introduce innovative ways to change the publics perspective on the importance of recycling.
'Connect 4' Cans
Aluminium Cans when recycled can be back on the shelves within 60 days and aluminium itself energy intensive to produce.
Plastic drinks bottles can be recycled to make other plastic items such as traffic cones or compost bins.
Food that is stopped from going to landfill decrease the amount of methane being produced when it struggles to decompose.